Pricing Profit

When butter, flour or jars spike, recost first, work the cheaper levers, and raise prices only when the math says so. A plain plan for home food sellers.

Good-better-best pricing gives buyers three choices instead of a yes-or-no. Here is how to build small, standard, and gift tiers that each clear a healthy margin.

Note: This is about how a price is written, not what the price should be. Every example below assumes you have already built an honest price from your real costs. If you have not done that yet, start with how to price homemade food, then come back to decide how to write it on the…

Most home food sellers are not broke because they sell too little. They priced on ingredients instead of true cost. The seven mistakes, and the fix for each.