Practical, tested advice for home food producers, pricing, permits, and selling more at the stand. Written by people running one too.
Money Accounting
The IRS decides hobby versus business by how you run it, not what you call it. The factors, the 3 of 5 years rule, and why business usually wins.
Selling Channels
Why do shoppers walk past your market booth? The most common reasons, from a vendor on their phone to missing prices and a booth that feels like a trap, and the cheap fixes for each.
Pricing Profit
When butter, flour or jars spike, recost first, work the cheaper levers, and raise prices only when the math says so. A plain plan for home food sellers.
Money Accounting
The short answer Not always by law. If you sell as a sole proprietor under your own name, you can usually start…
Seasonal
Note: The numbers here are worked examples that carry over from our main pricing guide, not a price list. Your real promo…
Pricing Profit
Good-better-best pricing gives buyers three choices instead of a yes-or-no. Here is how to build small, standard, and gift tiers that each clear a healthy margin.
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Money Accounting
Disclaimer: This is general information, not tax or accounting advice. Accounting-method rules, especially the ones about inventory, get technical fast and depend…
Money Accounting
Disclaimer: This is general information, not tax, legal, or accounting advice. Rules and thresholds vary by state and change over time, and…
Pricing Profit
Note: This is about how a price is written, not what the price should be. Every example below assumes you have already…
Compliance Tax
Can you sell drinks at a farm stand in Florida? The plain-English rules for bottled drinks, free coffee, fresh lemonade, juice, and cottage-food stands.
Pricing Profit
Most home food sellers are not broke because they sell too little. They priced on ingredients instead of true cost. The seven mistakes, and the fix for each.
Getting Started
What it really costs to start a cut flower business, which flowers to grow first, how to price bouquets, and where to sell them before you have regular customers.
Farm Stand
How much can a farm stand make? A simple plan for your first $1,000 month, broken into a daily goal you can actually hit, plus a free printable revenue tracker.
Farm Stand
Ten copy-paste ChatGPT prompts that do real work at a farm stand: sign copy, social posts, price-change wording, customer replies, and the jobs you should never hand to AI.
Marketing
A twenty-minute workflow for making farm stand signs, flyers, and ad copy with AI, plus the one job you should never hand to it.
Marketing
Should you use AI for your small business marketing, or build everything by hand in Canva? Both are legitimate. Here's how to do each one well.
Marketing
Build farm stand signs, flyers, and social posts by hand in Canva's free plan, with no AI anywhere in the process. A twenty-minute workflow for makers who'd rather do it themselves.
Getting Started
No, you don't need an LLC to sell homemade food. You can sell legally as a sole proprietor in every state. Here's when forming one is worth it.
Selling Channels
Local delivery is often the easiest legal channel for a home food business. What to charge, how to set a delivery zone, and the delivery-vs-shipping rule.
Farm Stand
Farm stand sign ideas that actually get passing cars to stop, plus what to put on the sign, how big the letters must be, and 10 free printable 18x24 yard-sign templates.
Farm Stand
Your honor-system farm stand sales are anonymous, so how do you know what's working? Five easy ways to learn how customers found you, plus free printable feedback notepads.
Getting Started
Cottage food law rarely requires insurance, but markets usually do. What coverage a home food seller needs, what it costs, and when you can skip it.
Farm Stand
Worried about theft at your honor-system farm stand? Cut losses with the right signs, cameras, and cash handling, plus grab 10 free printable security signs.
Compliance Tax
TCS foods explained in plain English: what time/temperature control means, the water activity and pH rules, and why cottage food law only allows non-TCS foods.